Online crackdown on fake goods sellers

Published on Monday 30 November 2020

Our Trading Standards team is all set to tackle the con-artists who sell fake goods on social media.

ts real deal

Spurred by the rising tide of fake goods that are traded over online buying and selling groups, the team has joined a new initiative to protect local consumers and small businesses from the harm caused by these counterfeit sales.

We have adopted the Real Deal Online programme, a national initiative that makes sure social media buying-and-selling groups are not promoting the sale of counterfeit goods and other illicit products. It also encourages closer working relationships between the groups and their local Trading Standards service.

In the run up to Christmas, Trading Standards Officers will be seeking out identifying all buying-and-selling groups in the Angus area that are operating on social media.

They will then contact the online administrators of these groups to make them aware of their legal responsibilities and to invite them to follow the Real Deal Online Code of Practice.

The Code of Practice requires group administrators to welcome trading standards officers as members of the group and to agree to five simple steps:

1. to prohibit the sale of counterfeit and other illicit goods.

2. to act on information from IP rights owners and their representatives who highlight the sale of illegal goods.

3. to notify trading standards if they believe that illegal goods are being sold within the group and to exclude the sellers of these goods; 4. to highlight warnings and advice notices posted by trading standards.

5. to make sure that all members of the group are aware of its fake-free policy.

Selling group’s that agree to follow the Real Deal Code of Practice, will be allowed to display the Real Deal logo™ which will act as a visual assurance to shoppers and to traders that it is a fake-free shopping zone.

There’s more Trading Standards information and advice on our website.